Media trend — Disruption score: 6.0/10
AI-native video generation is structurally dismantling the creator production stack — agencies, freelancers, stock libraries, and studios face demand erosion as tools like Google's Veo 4 commoditise B-roll and short-form content. The shift benefits platform owners (Google, Meta) while pressuring mid-tier creative services. With over 40 million clips rendered in eight months, commercial velocity is real. Near-term implications include margin compression across creative services and accelerated AI ad-content adoption.
Commercially Viable
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