Cookie Policy

Last Updated: August 8, 2026

1. What Are Cookies?

Cookies are small text files placed on your device by a website. They are widely used to make websites work efficiently and to provide information to the site owners. Local Storage and Session Storage are similar browser technologies that let websites store data on your device.

2. How We Use Cookies and Similar Technologies

Trends of the World uses a minimal set of cookies and browser storage. We do not use advertising cookies. Below is a summary of what we use: • Authentication cookies: set by Supabase to keep you securely signed in. These are essential and cannot be disabled without losing access to the Service. • Local Storage (trend data cache): we cache dashboard data locally for up to 12 hours to reduce network requests and improve load times. • Local Storage (user preferences): filter presets, alert settings, and UI state are stored locally so your preferences persist between sessions. • Stripe cookies: set by Stripe during the checkout and billing process. These are essential for payment security. • Google Analytics cookies (_ga, _ga_*): set only if you choose “Accept All” in the cookie banner. They help us understand aggregate site usage. If you choose “Essential Only”, these cookies are never set and analytics data is not collected.

3. Types of Cookies We Use

We categorise our cookies as follows: • Strictly Necessary: authentication tokens, session identifiers, and payment processing cookies. These are required for the Service to function and cannot be switched off. • Functional: user preference storage (filter presets, theme settings). These enhance your experience but the Service will still work without them. • Analytics (optional, consent-based): Google Analytics cookies, set only after you choose “Accept All”. We use Google Consent Mode, so no analytics identifier is stored before or without your consent. We do not use: • Advertising or remarketing cookies • Third-party social media tracking cookies

4. Third-Party Cookies

Third-party cookies on our platform come from: • Supabase (supabase.co) — for secure authentication. Essential. • Stripe (stripe.com) — for payment processing during checkout. Essential. • Google Analytics (google.com) — aggregate usage measurement. Optional; set only with your consent. These services have their own cookie and privacy policies. No personal data is shared with any other third party through cookies.

5. Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to: • View what cookies are stored and delete them individually. • Block third-party cookies. • Block all cookies from specific or all sites. • Delete all cookies when you close the browser. Please note that blocking essential cookies will prevent you from signing in and using the Service. To clear Local Storage data, you can use your browser's Developer Tools (Application → Local Storage).

6. Cookie Consent

When you first visit our website, a cookie banner will ask for your consent. You can: • Accept all cookies — enables all cookies described above, including Google Analytics. • Accept essential only — enables only strictly necessary cookies (authentication and payments). Analytics stays off. You can change your preference at any time by clearing your browser cookies and site data and revisiting the site, or by contacting us at info@trendsoftheworld.com.

7. Data Retention

Authentication cookies expire when your session ends or after an extended period if you choose to stay signed in. Local Storage data is retained until you clear it manually or until it expires (e.g., the 12-hour trend data cache). Stripe cookies follow Stripe's own retention policies. Google Analytics cookies persist for up to 2 years (_ga) but are only set with your consent, and the analytics data we receive is aggregated.

8. Updates to This Policy

We may update this Cookie Policy from time to time. The "Last Updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.

9. Contact Us

If you have questions about our use of cookies, please contact us at info@trendsoftheworld.com.